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  • Célestin Toeset

Red Bull and Cabka join forces for a more circular logistics sector



A fresh partnership between the Austrian energy drink manufacturer Red Bull and the market leader in recycled plastic pallets, Cabka, is the latest news out of the logistics sector. Earlier this year, the two inked a deal to introduce the BigBag S5 pallet into Red Bull’s operations. This reaffirms the Fuschl-based company’s commitment to a sustainable development process and willingness to implement loop-closing practices throughout its supply chain. 


Based in Berlin, Cabka is a forward-thinking company specialising in sustainable pallet solutions. With a core focus on using recycled plastics and developing innovative packaging designs, it strives to reduce its and others’ environmental impact throughout the product life cycle. Through collaboration with partners like Red Bull, Cabka drives positive change within the logistics industry. Advocating for the use of reusable load carriers and promoting circular practices paves the way for a more sustainable future in logistics.


Returning to the partnership, Cabka’s BigBag S5 is a specialised pallet designed for efficiently handling Big Bags (a form of packaging usually intended for transporting loose products). They are specifically designed to be stacked on top of one another, saving space and allowing Red Bull to fit more products into a single ISO container (i.e., one that complies with ISO standards). Tailored for seamless integration into logistics operations, it presents a double-stacking capability that enhances cargo stability and protection, minimising handling risks. Previously, it used one-way wooden pallets placed in 40-foot containers, which limited payload capacity. Now, with the BigBag S5, they can transport more and significantly reduce the company’s freight volume. Accounting for enhanced vehicle-capacity, fuel consumption and shipping costs, it effectively optimises logistics and reduces the overall expenditure. 


This move sets a precedent for the industry, emphasising the possibility of including reusable load carriers and recycling practices while reducing costs. It further establishes a closed-loop system between Red Bull’s facilities in Austria and the USA, minimising waste and environmental impact. Coupled with Cabka’s expertise, centred in its Innovation Center in Valencia, the partnership ensures BigBags are recycled at the end of their life cycle. In other words, the inclusion of the pallet is entirely circular. As a result, the Austrian manufacturer reinforces its commitment to sustainable operations, which it has already implemented in the design of its aluminium cans that can be recycled endlessly. Its cardboard trays and panels are further made from entirely recyclable materials. In this sense, the recent turn to optimising transport comes as no real surprise to those familiar with the brand. 


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